4:00 – 5:30 PM – Program I: Export Potential in Challenging Markets
Panelists:
Tracy Anderson, American Signal Corporation
Chris Roller, American Signal Corporation
Ursula M. Wegrzynowicz, Trade Acceptance Group

See Bios of all March 4th Speakers and Panelists

Have you heard any type of warning system lately?  Chris Roller and Tracy Anderson from American Signal Corporation will provide us with useful information on how this Milwaukee-based company, established in 1942, expanded into international sales. The focus for this program will be on the challenges they have faced, from the sales and credit perspective, as well as the network of agencies and companies they depend on to make their projects go smoothly. They will describe how their products are used internationally, with a focus on their Tsunami Solution project in Sri Lanka, a country not often considered an export prospect.  In 2007, American Signal was named Exporter of the Year by Commercial News USA.

Ursula M. Wegrzynowicz (see bio) of Trade Acceptance Group will discuss risk mitigation and sales enhancement tools available from the private and public sector to assist US companies grow international sales to creditworthy buyers in challenging markets around the globe.  Export Credit Insurance allows exporters to offer competitive open account terms to foreign buyers, while minimizing the risk of non-payment.  With reduced non-payment risk, exporters can increase export sales, establish market share in emerging and developing markets, and compete more vigorously in the global market.