The ICE Group Meeting will be held in Madison at UW’s Fluno Center.  The topics are:

- In the morning:  “Obama After Year One—Are you Still Stimulated?” &

- In the afternoon:  “Maintaining Brand Consistency in a Global Market”

Be sure to share this meeting announcement with others at your company! This program will be applicable to all employees within your company.  The announcement is available for download . Or, go to your ICE Group Website, www.icewi.org to download the form and to register online.

Presenters

Menzie Chin will talk to us in the morning.  His recent work focuses on the determinants of the trade deficit, how government debt and fiscal policy affect interest rates and his work has been cited in “The Economist”, “Financial Times” and “Reuters”.  Interested readers can follow Menzie’s coverage at his weblog, http://www.econbrowser.com.

Every person within a company plays a role in establishing and maintaining the brand image.  Linda Gorchels’ afternoon session will outline how the most successful global brands develop relationships with a diverse range of consumers to create lasting brand value.  Linda is an award-winning author, and received the Excellence in Thought Leadership distinction award in 2006.

ICE wants to thank co-sponsors for partnering and offering a great deal of assistance in planning for this meeting:

• Madison International Trade Association (MITA)
• UW-Madison Center for World Affairs and the Global Economy (WAGE)
• UW-Center for International Business Education and Research (CIBER) whose generosity has helped subsidize our meeting costs.

Read all about this meeting, the speakers and what you can expect to GAIN by joining your group in Madison on March 16!  The meeting cost is just $40 per person for ICE Group Member company representatives, which is $5 less than usual (thanks CIBER) which will help defer the $10 cost to park at the Fluno Center.  We’ll be treated to excellence at this state-of-the-art facility.  If you’re spending the night before the meeting in Madison, check the announcement for overnight accommodations.