MWTA’s International Business Series presents:

"Technology Innovations & Global Business"

February Breakfast Program

February 2, 2012
7:30 am - 9:00 am

Location: Show map MMAC Offices - Wisconsin Room
756 N. Milwaukee St., Ste 400
Milwaukee, WI 53202 Contact: KATIE HENRYPhone: (414) 287.4123Email:  This e-mail address is being protected from spambots. You need JavaScript enabled to view it

$25 per person • $12.50 for students

Opportunities to use technology in new ways abound – and need not be overwhelming in cost or effort. Particularly in the global marketplace, there are unique challenges involved in implementing successful technology projects.

This program will provide an overview of social media and other tools such as online bulletin boards, focus groups and surveys. In addition, we will address questions such as: How do you consider cultural differences and language barriers when implementing new technologies? How will your organization respond strategically to the timing, staffing and other challenges, and react to image management issues and user expectations?

Speakers: (see bios online)

Betsy Hoag, Co-Founder, Kairos Consumers
Tiffany Weigand, E-Business Marketing Manager, Rite-Hite Corporation

Moderator: Tracy Buss, Center for International Education/UW-Milwaukee

Program Team Members:

AJ Corner, Center for International Education/UW-Milwaukee; Andrea Risch, Rite-Hite Corporation;
Lauren Worthy, ME Dey & Co.